Grupo Bimbo commits to removing artificial colors from all products by end of 2026
Currently, 99% of Bimbo’s daily consumption products are already free from artificial flavors and colors.
USA – Grupo Bimbo, the world’s largest baking company, has announced a sweeping commitment to eliminate all artificial colorants from its global product portfolio by the end of 2026.
The move, revealed on July 29, 2025, marks a major milestone in the company’s ongoing mission to offer simpler, more natural recipes across its expansive lineup of baked goods and snacks.
Currently, 99% of Bimbo’s daily consumption products, including staples like bread, buns, rolls, tortillas, bagels, and English muffins, are already free from artificial flavors and colors.
These categories represent approximately 50% of the company’s global net sales and more than 70% of its U.S. sales, underscoring the scale of the transformation already underway.
“We continue making solid progress toward our health and wellness targets,” said Rafael Pamias, CEO of Grupo Bimbo.
“By year-end, we expect 100% of our bread, buns, and breakfast portfolio to deliver positive nutrition. Looking ahead, we are expanding our focus with a bold goal: by 2026, all our products will be free from artificial colorants.”
The announcement aligns with broader industry trends, as major food companies respond to consumer demand for cleaner labels and more transparent ingredient sourcing.
Grupo Bimbo joins peers like Kraft Heinz and General Mills in pledging to remove synthetic dyes, especially in products served in schools and family households.
In addition to its 2026 goal, Grupo Bimbo has set its sights on a 2030 milestone: ensuring that 100% of its baked goods and snacks are made with simple, natural recipes.
“And by 2030, we aim for 100% of our baked goods and snacks to be made with simple, natural recipes; ensuring our products remain safe, nutritious, affordable, and accessible to families around the world,” added Pamias.
This long-term vision includes eliminating artificial preservatives and additives while maintaining affordability, safety, and accessibility for families worldwide.
The company’s efforts have earned recognition from the Access to Nutrition Initiative (ATNI), which ranks Bimbo among the top four global food companies for its commitment to improving nutritional quality, promoting responsible marketing, and expanding access to healthier products.
Grupo Bimbo’s announcement comes at a time when regulatory bodies and advocacy groups are also pushing for reform.
The Consumer Brands Association recently encouraged food manufacturers to remove certified colors from school-served products by fall 2026, and health officials have spotlighted artificial dyes as a public health concern.
With this bold pledge, Grupo Bimbo is not only responding to consumer expectations, but it’s helping shape the future of food.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
