Paulig expands Tex-Mex plant with new flour tortilla production line in Spain
This expansion will create approximately 30 new jobs over the next five to six years.
FINLAND/SPAIN – Paulig, the Finnish food company renowned for its Tex-Mex and snack offerings, has announced a €12 million (US$14.1M) investment to install a new flour tortilla production line at its Berga facility in Barcelona, Spain.
The move is part of the company’s broader strategy to strengthen its position in high-growth markets and respond to the surging global demand for Tex-Mex cuisine.
The new production line is expected to be operational by the end of 2026. It will be housed within the existing factory space, which is currently being adapted to meet the new production requirements.
This expansion will create approximately 30 new jobs over the next five to six years, reinforcing Paulig’s role in the economic development of the region.
“This investment in Spain not only increases our production capacity but also supports Paulig’s vision of being a shaper of popular food culture,” said CEO Rolf Ladau.
“As we continue to expand our Tex-Mex offering in Europe, we’re committed to a more agile, innovative, and consumer-focused production model grounded in sustainability and local integration”.
Paulig’s Tex-Mex business already accounts for nearly half of its total sales, and the company sees this segment as a strategic pillar for future growth.
The Berga plant plays a key role in Paulig’s European operations, and the addition of the flour tortilla line is expected to reinforce the region’s strategic importance within the company.
This latest investment follows Paulig’s €42 million (US$49M) commitment in 2024 to build a savory snacks production plant in Spain, with construction set to begin this year and production slated for 2026.
The company has also made recent acquisitions to diversify its portfolio, including the Dutch brand Conimex and UK-based Panesar Foods, both aimed at expanding its presence in Asian cuisine and condiments.
Paulig currently employs around 350 people in Spain and 2,400 globally, with annual sales reaching €1.2 billion (US$1.4B).
Its brands include Santa Maria, Conimex, Risenta, Poco Loco, and Zanuy, and it also serves industry and private label customers.
The flour tortilla line investment reflects Paulig’s commitment to meeting evolving consumer preferences for authentic, globally inspired flavors.
As demand for Tex-Mex continues to reshape food culture across Europe, Paulig is positioning itself as a leader in delivering high-quality, sustainable, and locally integrated products.
With this expansion, Paulig is not just increasing capacity; it’s doubling down on its mission to shape the future of food.
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