The launch of NOVABES expands Grupo Bimbo’s supply capacity for the bread, pastry, and tortilla categories, and consolidates the country as a key hub within its regional operations network.
This prestigious recognition celebrates the team’s dedication to excellence, innovation, and partnership in a highly competitive global supply chain.
This acquisition marks another milestone in Grupo Bimbo’s ambition to consolidate its position as a global leader in baked goods, while reinforcing Morocco’s role as a hub for food industry investment and innovation in North Africa.
This expansion taps into the growing retail demand for premium branded bakery products that combine restaurant-quality taste with the convenience of home preparation.
Alejandro Rodríguez Bas succeeds Rafael Pamias Romero, who stepped down to address personal and health matters.