The company is expanding its distribution network and tailoring strategies to maximize value in various markets.
Thomas’ High Protein Bagels are currently sold in four-count bags, with a suggested retail price of US$5.99. National distribution is expected to begin in October.
This rebranding effort follows the successful launch of the Entenmann’s Baker’s Delights line two years ago, highlighting the brand’s commitment to innovation and responding to consumer demands.
The announcement was made briefly in the company’s recent financial results statement, which did not provide specific details about the transaction.