Sara Lee Artesano unveils Hawaiian Bakery Buns
The buns are an upgrade for Hawaiian-inspired flavor.
USA – Sara Lee Artesano brand from Grupo Bimbo Bakery, the world’s largest baking company, has launched new Hawaiian Bakery Buns, a soft and subtly sweet addition to its premium bread lineup.
According to the Sara Lee Artesano brand, the Hawaiian Bakery Buns are made without artificial colors, flavors, or high-fructose corn syrup; the buns are an upgrade for Hawaiian-inspired flavor.
The buns are ideal for grilled burgers, pulled pork, chicken sandwiches, or even as a base for creative sliders and festive party bites.
“We know our customers are always looking for ways to enhance their meals and treat friends and family to something a little more special,” said Ana Melo, brand manager for Artesano.
“With our new Hawaiian Bakery Buns, we’re offering a soft, subtly sweet option that brings top-tier quality and indulgence to summer grilling season and beyond.“
Sara Lee Artesano’s Hawaiian Bakery Buns are crafted as an upscale choice for those looking to recreate a restaurant-quality meal at home.
Proudly holding the title of the Official Bun of the Chicken Sandwich, Artesano maintains its forward-thinking edge by developing options that balance indulgent flavor with everyday adaptability.
The new product is now available at retailers nationwide for a suggested retail price of US$3.49.
Grupo Bimbo commits to removing artificial colors from all products by the end of 2026
Grupo Bimbo announced a sweeping commitment to eliminate all artificial colorants from its global product portfolio by the end of 2026.
The move, revealed on July 29, 2025, marks a major milestone in the company’s ongoing mission to offer simpler, more natural recipes across its expansive lineup of baked goods and snacks.
Currently, 99% of Bimbo’s daily consumption products, including staples like bread, buns, rolls, tortillas, bagels, and English muffins, are already free from artificial flavors and colors.
These categories represent approximately 50% of the company’s global net sales and more than 70% of its U.S. sales, underscoring the scale of the transformation already underway.
The announcement aligns with broader industry trends, as major food companies respond to consumer demand for cleaner labels and more transparent ingredient sourcing.
In addition to its 2026 goal, Grupo Bimbo has set its sights on a 2030 milestone: ensuring that 100% of its baked goods and snacks are made with simple, natural recipes.
With this bold pledge, Grupo Bimbo is not only responding to consumer expectations, but it’s helping shape the future of food.
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