Canada

This leadership transition is a pivotal component of the company’s broader “North American Leadership Evolution,” which aims to streamline regional operations and accelerate growth across the continent.

The acquisition significantly expands CHG’s tortilla manufacturing and distribution capabilities, strengthening its ability to serve the vast North American foodservice and retail markets.

This strategic expansion marks a significant shift for the brand, which has long been synonymous with side-dish rice products, as it moves toward a “center of the plate” strategy.

The commitment underscores Mars Canada’s long-term confidence in the province as a strategic hub for its North American operations.

The agreement will allow growers in southwestern Ontario to sell grain through a wider marketing network while Bacres continues to operate its Alvinston elevator.