Canada

The acquisition significantly expands CHG’s tortilla manufacturing and distribution capabilities, strengthening its ability to serve the vast North American foodservice and retail markets.

This strategic expansion marks a significant shift for the brand, which has long been synonymous with side-dish rice products, as it moves toward a “center of the plate” strategy.

The commitment underscores Mars Canada’s long-term confidence in the province as a strategic hub for its North American operations.

The agreement will allow growers in southwestern Ontario to sell grain through a wider marketing network while Bacres continues to operate its Alvinston elevator.

The company says both loaves are made with a house crafted gluten free sourdough starter and incorporate sprouted ancient grains to enhance flavor and texture, positioning the products as a bridge between artisanal sourdough taste and mainstream, gluten free convenience.