Baking & Snacks

The Hello Kitty cake adds to Finsbury Food Group’s broader strategy of expanding its licensed celebration offerings for major retailers and foodservice customers across the UK and Europe

The planned development includes a bakery production facility, a warehouse, and a distribution centre, according to project reports.

The achievement forms part of Mars’ broader Sustainable in a Generation Plan, which aims to cut emissions throughout its value chain while supporting the transition to cleaner energy sources.

The collaboration brings together AB Mauri’s expertise in fermentation and bakery ingredients with BAKO’s extensive distribution capabilities.

The proposed divestment is intended to resolve potential issues related to market concentration in the supply of frozen bakery products and pave the way for completion of one of the European bakery sector’s most significant transactions.