Acquisitions and Funding

The deal signals Ferrero’s continued push into the United States market.

Together, the companies bring 28 manufacturing plants and a workforce of 5,000 employees under the Windoria banner, offering vertically integrated supply chains and global scale across North America, Europe, and the U.K.

Chris Sarkesian, founder and managing member of Rouge Lake, will assume the role of CEO at All Bake.

This strategic partnership aims to accelerate the growth and expansion of Sweets from the Earth across North America, further establishing the brand’s footprint in the burgeoning plant-based and allergy-conscious food segment.

The acquisition positions Calbee to tap into the increasing U.S. plant-based market, where tofu is gaining traction among consumers seeking clean-label, protein-rich alternatives.