Hershey completes acquisition of LesserEvil
This acquisition adds a vibrant brand that expands Hershey‘s reach into new snacking occasions and younger demographics seeking tasty but mindful treats.
USA – The Hershey Company has officially completed its acquisition of LesserEvil, a fast-growing organic snack maker known for its clean-label, better-for-you products like popcorn, puffs, and corn rings.
The acquisition, valued at around US$750 million, marks a strategic expansion of Hershey’s portfolio in the health-conscious salty snacks segment, aligning with evolving consumer preferences for organic and wholesome options.
LesserEvil, established 14 years ago, is celebrated for its bold flavours and commitment to quality ingredients, including organic, non-GMO ingredients and healthier fats like coconut and avocado oils.
Popular products include Himalayan Pink Salt Paleo Puffs, Sugar Cookie Popcorn, and Moonions onion-flavored corn rings.
This acquisition adds a vibrant brand that expands Hershey’s reach into new snacking occasions and younger demographics seeking tasty but mindful treats.
Kirk Tanner, President and CEO of The Hershey Company, remarked, “The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions.”
He noted that through strategic investments and product innovation, Hershey intends to deliver a broader range of both indulgent treats and better-for-you options, building on its 130-year legacy to lead the future of snacking.
LesserEvil CEO Charles Cortistine expressed excitement about joining Hershey, highlighting shared values around quality and community.
The existing leadership team will remain in place to maintain LesserEvil’s innovative culture, speed to market, and manufacturing operations, which Hershey plans to amplify with its scale and category expertise.
Hershey views LesserEvil as a key asset for growing its presence in the healthier snack market, especially in the salty snacks category, where consumer demand is robust.
The company also sees potential for expanding LesserEvil into adjacent snacking categories while leveraging Hershey’s established customer relationships and distribution networks.
The acquisition is part of Hershey’s broader strategy to diversify beyond traditional confectionery toward a more balanced portfolio that includes significant better-for-you and organic offerings. LesserEvil’s products will continue to be available at major retailers nationwide, maintaining each retailer’s pricing autonomy.
This acquisition strengthens Hershey’s leadership in the evolving snacking landscape by combining its scale and innovation capabilities with LesserEvil’s mission-driven brand and quality products.
It underscores Hershey’s commitment to meeting modern consumer demands for tasty, organic, and healthier snack choices with increased variety.
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