The deal marks a strategic move by Marico to accelerate its entry into higher‑growth, branded food and snacking categories beyond its traditional strengths in edible oils and personal care.
The transaction will create a vertically integrated pizza platform combining Rich’s crust innovation with Great Kitchens’ expertise in fully topped pizzas and take‑and‑bake formats.
This move accelerates innovation in the US snacking market, where better-for-you segments are growing 10% annually amid demand for low-sugar, high-protein options.
Tasomix, part of the ForFarmers Group since 2018, has worked with Farmpasz for many years.
The deal strengthens Puratos’s manufacturing footprint and accelerates nut‑based innovation.