The deal integrates Bake-Best’s specialized trays, designed with microwave-active susceptor technology to enhance food browning and crisping, into PaperTech’s sustainable packaging portfolio, offering eco-friendly alternatives to traditional CPET and polypropylene materials.
The deal will transfer ownership of Dijamant’s brands, manufacturing facilities and distribution network to MK Group once it secures the necessary approvals from competition authorities across the relevant jurisdictions.
The deal marks a strategic move by Marico to accelerate its entry into higher‑growth, branded food and snacking categories beyond its traditional strengths in edible oils and personal care.
The transaction will create a vertically integrated pizza platform combining Rich’s crust innovation with Great Kitchens’ expertise in fully topped pizzas and take‑and‑bake formats.
This move accelerates innovation in the US snacking market, where better-for-you segments are growing 10% annually amid demand for low-sugar, high-protein options.