South Sudan debuts locally produced Hayba Flour brand amid push for food security

SOUTH SUDAN – Prestige Millers Limited (PML), a South Sudanese-owned food processing company, has officially launched Hayba Flour, marking the introduction of South Sudan’s first domestically manufactured flour brand.

The product line, featuring fortified maize, wheat, and sorghum varieties, aims to deliver high-quality, nutritious staples that blend tradition with modern processing standards.

With a daily production capacity of 500 metric tons of maize flour, equivalent to 10,000 × 50kg bags, 100 metric tons of wheat flour, around 2,000 × 50kg bags, and 50 metric tons of sorghum, approximately 1,000 × 50kg bags, the launch marks a significant step in promoting local production, food self-sufficiency, and rural economic empowerment in South Sudan.

The launch, which took place earlier this month in Central Equatoria State, was officiated by Governor Rabi Mujung Emmanuel.

Speaking at the event, Governor Emmanuel highlighted the government’s commitment to boosting local industries and improving infrastructure in underserved communities.

“By supporting local production like Hayba, we are not only improving our economy but also enhancing food security and reducing our dependence on imports,” he said.

Minister of Trade and Industry, Hon. Stephen Lado Onesimo, stressed the need for investment in agriculture, which is the backbone of Central Equatoria’s economy.

“Eighty-three percent of our population lives in rural areas and depends on agriculture. Companies like Prestige Millers must continue adding value to raw materials like maize and sorghum, creating jobs and sustainable livelihoods,” he said.

On her part, Sarah Atoj Nyok, Managing Director of Prestige Millers Limited, spoke passionately about the company’s vision and mission.

“We founded Prestige Millers with a deep desire to serve our people. Our goal is to close the gap between farmers and families by building a resilient, local supply chain,” she said.

Sarah described Hayba Food Products as a symbol of hope and growth for South Sudan, driven by values such as integrity, community-centered progress, innovation, and collaboration.

“Every product we release goes through rigorous quality control. We want every household to have access to nutritious, affordable food made right here in South Sudan,” she said.

Hayba Flour is available in multiple packaging sizes, including 1 kg, 2 kg, 5 kg, 10 kg, 25 kg, and 50 kg, catering to both household and commercial needs.

The sorghum variant complements the maize and wheat options, reflecting the dietary staples prevalent in South Sudanese cuisine. According to the company, the flours are crafted to uphold cultural traditions while incorporating fortification to address nutritional deficiencies common in the region.

 “From farm to table, Hayba brings you fortified Wheat Flour & Maize Meal to nourish every home,” the company said.

Sarah noted that launching Hayba to the market was the result of months of hard work and product testing, ensuring reliability, nutrition, and affordability.

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