IFF launches POWERFRESH® ACE 2000 enzyme solution to enhance bread shelf life

USA – International Flavors & Fragrances Inc. (IFF) has unveiled its latest innovation for the baking industry; POWERFRESH® ACE 2000, a next-generation enzyme solution designed to extend the freshness of bread while enhancing texture and operational efficiency.

Launched in the U.S. market, this breakthrough product targets industrial bakeries aiming to meet rising consumer expectations for longer-lasting freshness while improving operational efficiency.

Developed by IFF’s biosciences division, POWERFRESH® ACE 2000 delivers improved softness, resilience, and cohesiveness across white and whole-wheat bread applications.

In company-led trials, the enzyme consistently maintained structure and visual appeal for up to 34 days, even at lower dosage levels compared to market alternatives.

The result: loaves that remain soft, easy to butter, and visually appealing long after purchase.

The launch responds to mounting pressure on U.S. bakeries to meet rising consumer demands for longer-lasting freshness without compromising quality.

A recent survey cited by IFF revealed that 60% of consumers would choose bread marketed as “fresher for longer,” with more than half expecting at least four days of freshness at the time of purchase.

Emily Wagener, IFF’s North America industry leader for food and beverage enzymes, emphasised the dual value of the solution: “POWERFRESH® ACE 2000 is bakers’ ally to deliver high-quality products with the delicious texture and freshness consumers expect, every time”.

Beyond consumer satisfaction, the enzyme offers significant operational benefits. By improving product resilience, bakeries can extend distribution reach, reduce returns, and minimise waste, aligning with broader sustainability goals.

The solution also simplifies inventory management and supports reformulation efforts for cleaner labels.

As part of IFF’s established POWERFRESH® portfolio, ACE 2000 builds on a legacy of enzyme-driven innovation aimed at delaying staling and enhancing crumb strength.

It joins other bakery solutions like MAX-LIFE, POWERBAKE, and POWERSOFT, which cater to diverse baked goods from bread to cakes and tortillas.

With POWERFRESH® ACE 2000, IFF continues to lead the charge in food biosciences, offering innovative, scalable solutions that meet the evolving needs of both manufacturers and consumers.

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