Fengate Private Equity acquires Sweets from the Earth
This strategic partnership aims to accelerate the growth and expansion of Sweets from the Earth across North America, further establishing the brand’s footprint in the burgeoning plant-based and allergy-conscious food segment.
CANADA – Fengate Private Equity, a division of Fengate Asset Management, has acquired a majority stake in Sweets from the Earth, a Toronto-based manufacturer of allergy-friendly, 100% plant-based baked goods.
This strategic partnership, announced in September 2025, aims to accelerate the growth and expansion of Sweets from the Earth across North America, further establishing the brand’s footprint in the burgeoning plant-based and allergy-conscious food segment.
The deal also marks Fengate’s second major investment in the food and beverage sector, following its acquisition of Saco Foods in 2024.
Founded in 2002 by Ilana Kadonoff, Sweets from the Earth has built a loyal following across North America and the Middle East with its extensive range of egg-free, dairy-free, nut-free, and gluten-free treats.
The company’s portfolio includes cakes, cheesecakes, cookies, frozen dough, brownies, muffins, loaves, and more, all crafted with responsibly sourced, kosher and halal-certified ingredients.
As part of the acquisition, Ilana Kadonoff and co-CEO Marc Kadonoff will retain a significant minority stake and continue to lead the business in partnership with Fengate.
“We are thrilled to partner with Fengate as we enter the next chapter of the Sweets from the Earth growth story,” said Ilana Kadonoff.
“Fengate shares our entrepreneurial spirit and our vision for creating greater access to great-tasting, plant-based, allergy-friendly food products”.
Fengate’s Managing Director Jennifer Pereira praised the company’s market-leading position and commitment to quality: “Sweets from the Earth has established a truly unique product offering built on years of innovation. They are a perfect fit with our strategy of backing strong management teams with ample runway for growth.”
The acquisition is being managed on behalf of the LiUNA Pension Fund of Central and Eastern Canada, reflecting Fengate’s broader commitment to supporting Canadian entrepreneurs and sustainable food brands.
With the plant-based bakery segment gaining momentum globally, this partnership is expected to unlock new distribution channels, scale production, and fuel product innovation.
Sweets from the Earth is now expected to expand its footprint across Canada and the U.S., tapping into growing consumer demand for clean-label, allergen-friendly indulgence.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
