The acquisition marks a significant milestone in Valeo Foods Group’s long-term growth strategy, focused on acquiring market-leading, iconic local brands as part of its continued European expansion.
The move represents a significant step in the company’s international commercialization strategy, as it looks to position PEKILO as a viable, sustainable protein ingredient for food manufacturers across the United States.
The commitment underscores Mars Canada’s long-term confidence in the province as a strategic hub for its North American operations.
The new facility in Gouda aims to meet rising demand from power grids, data centers, and clean energy projects.
By automating one of the most time-consuming steps in decorated cookie production, Freddie helps bakeries, cottage food producers, and commercial operations increase output, reduce labour demands, and improve consistency.