The appointments include David Roach as the newly created Chief DSD Operations Officer and Dan Scott as Senior Vice President, Cake.
The latest expansion strengthens Kwality’s position in the rapidly growing clean-label breakfast.
The decision follows a formal petition from GNT Group, the maker of EXBERRY® natural colors, which has driven previous incremental approvals for spirulina based blues and argued that broader authorization is needed to meet manufacturer demand for natural alternatives to synthetic dyes.
The new range is promoted with a “nothing else” ingredient message that highlights wholegrain spelt as the primary component and excludes added sugars, salts, and artificial additives.
The group posted a 4.6% increase versus the prior year, driven by innovation across its confectionery and breakfast categories and by geographic expansion following strategic deals.