The product lineup includes Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.
The limited-edition flavours will be available across all major retail channels, including supermarkets and convenience stores.
Each 20g mini wafer pack contains 5g of yeast-fermented protein, contains under 100 calories, and is made with wholesome ingredients like atta (whole wheat) and jowar (sorghum).
The new design also introduces dual-merchandising versatility, allowing retailers to display the products in multiple configurations while maintaining visual impact.
Hovis’s new sourdough cobs are created using the brand’s signature starter dough, which is fermented for at least 24 hours to develop a thick, golden crust and rich flavor.