Brakes launches La Boulangerie premium bakery line across Britain
To mark the launch, Brakes has introduced 10 new products to the lineup, expanding its offerings to meet evolving consumer tastes and food trends.
UK – Brakes, the UK’s leading foodservice wholesaler, has officially launched its new premium bakery brand, La Boulangerie, bringing a curated selection of over 150 high-quality breads, pastries, and cakes to professional kitchens across Britain.
The La Boulangerie range is designed to elevate menus throughout the day, offering products that combine traditional baking techniques with modern convenience.
From rustic sourdough loaves and buttery brioche to flaky croissants and indulgent cakes, each item is crafted using long fermentation methods, premium ingredients, and hand-finishing to ensure authenticity and consistent performance.
To mark the launch, Brakes has introduced 10 new products to the lineup, expanding its offerings to meet evolving consumer tastes and food trends.
The range includes frozen, ambient, part-baked, and individually wrapped formats, making it easy for chefs and caterers to serve fresh, high-quality bakery items with minimal preparation.
Paul Nieduszynski, CEO of Sysco GB, emphasized the strategic importance of the launch, stating, “La Boulangerie Premium Bakery brings together the very best of our bakery range, with flavours and formats inspired by global trends and traditional techniques. It’s about giving our customers the tools to deliver exceptional food experiences.”
The brand’s development reflects a growing demand for premium, versatile bakery solutions in the UK’s foodservice sector.
With consumers increasingly seeking artisanal quality and diverse flavour profiles, La Boulangerie aims to meet these expectations while maintaining the operational efficiency required in busy kitchens.
Brakes’ commitment to quality is underscored by its “Sysco Quality Assured” standard, ensuring that every product meets rigorous safety and consistency benchmarks.
The launch also aligns with broader industry movements toward sustainability and provenance, with many products highlighting their authentic origins and responsible sourcing practices.
La Boulangerie is now available to Brakes customers nationwide, offering a one-stop solution for elevating breakfast, lunch, and dessert menus.
Whether it’s a flaky almond croissant for a café, a crusty baguette for a bistro, or a rich chocolate cake for a catering event, the new range promises to deliver bakery excellence with every bite.
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