The move is aimed at strengthening its production network and driving operational excellence across the region.
Between January and June, the country will require approximately 750,000 MT of rice, yet projected domestic production for the same period stands at 110,000MT.
This leadership transition marks a continuation of the Bundy family’s deep commitment to the baking industry.
Despite these declines, General Mills reaffirmed its full-year fiscal 2026 outlook, signalling confidence in its long-term strategy.
The shipments position the kingdom as the third-largest African customer to have fully received all contracted U.S. wheat volumes.