This partnership and product launch come amid growing consumer enthusiasm for festive and nostalgic snack options that bring fun and indulgence to holiday celebrations.
The new production line not only increases volume but also enhances efficiency, allowing the company to respond more swiftly to customer needs without compromising on quality or authenticity.
The newly commissioned mill, equipped with Aybakar’s latest high-efficiency machinery, is designed to boost local wheat processing capacity and improve supply chain resilience.
This expansion is driven by rising consumer demand for healthier, sustainable, and allergen-free baked goods.
The pledge specifically targets these synthetic dyes found in many brightly colored snacks, pastries, and other baked goods, which offer no nutritional benefit and have raised health concerns among consumers and advocacy groups.