The launch marks a category-first initiative in India as the company seeks to reposition bread from a basic staple to a flavour-driven product tailored to evolving consumer preferences.
The new cookie range reflects the growing shift among consumers toward reduced-sugar and better-for-you snack options, particularly in urban markets where demand for healthier indulgences is steadily rising.
The new project follows two previous high-capacity installations, solidifying Imas as a primary technical partner in Iraq’s drive toward agricultural self-sufficiency and industrial modernization.
The wheat farming plan focuses on increasing local production by developing suitable agricultural zones, improving farming practices, and enhancing support for local farmers.
The initiative, which aligns with the Renewed Hope Agenda, will focus on expanding oil palm cultivation, modernizing processing facilities, and strengthening market linkages for smallholder farmers. It will also encourage private sector investment to enhance competitiveness and drive exports.