Baking & Snacks – WORLD NEWS

The new snacks will be available through WellBe’s established distribution channels, including direct sales via its website, partnerships with leading e-commerce platforms, general trade outlets, and modern retail stores.

The strawberry waffles offer a visually striking red hue thanks to natural colorants, making them a bold new take on the classic Eggo waffle enjoyed by fans and consumers alike.

The product lineup includes Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.

Campbell’s made the appointment amid a challenging financial climate, with its stock recently trading near a 52-week low and earnings forecasts under revision.

This expansion follows successful initial trials conducted at three key Hovis bakeries, where AI-enabled reliability consultancy helped develop bespoke maintenance plans and data-driven enhancements that notably improved production reliability.