This move is in response to recent actions taken by federal officials against synthetic dyes in food and beverages.
Executives in the snacking industry have expressed a bleak outlook, showing little hope for improvement in the near future.
Thomas’ High Protein Bagels are currently sold in four-count bags, with a suggested retail price of US$5.99. National distribution is expected to begin in October.
Consumers stand a chance to win a family vacation valued at up to US$20,000. Each week, 15 winners will also receive a US$25 gift card from their preferred retailer.
The firm’s smart spray technology guarantees a consistent spray in each pan, resulting in higher product quality by preventing damage to the surface of baked goods.