Baking & Snacks – WORLD NEWS

The product is now available at Tesco, with rollouts planned at Asda on 22 September and Sainsbury’s on 8 October.

Already a leader in Brazil’s jam segment through its Queensberry and Hero brands, the group now enters the competitive snack arena with a local favorite positioned for growth.

Each bar features RXBAR’s signature base of egg whites, dates, and nuts, delivering 12 grams of protein and a chewy texture that appeals to health-conscious consumers.

This marks a significant expansion for the brand, which is recognized for its dedication to clean-label baking and traditional fermentation techniques.

The company emphasized that the change reflects both consumer preferences and the evolving regulatory landscape.