Chicago will continue to serve as a central hub for connecting Mars Snacking teams, accelerating innovation, and supporting long-term business growth.
The acquisition is expected to significantly boost the company’s production capacity and brand portfolio in the competitive bakery sector.
The launch of NOVABES expands Grupo Bimbo’s supply capacity for the bread, pastry, and tortilla categories, and consolidates the country as a key hub within its regional operations network.
The company intends to optimize its portfolio, strengthen the balance sheet and deliver sustainable longterm value to shareholders.
The deal reflects the company’s ongoing strategy to broaden its product portfolio and reinforce its position in the growing private-label snack segment.