Baking & Snacks – AFRICAN & MIDDLE EAST

Organizers said the programme aims to reduce reliance on imported wheat, raise incomes for smallholder farmers, and broaden consumer choice.

The announcement signals a strategic boost for the region’s operations amid rising consumer demand for premium confectionery and snacks.

The loaf, marketed under the local Swahili name “Asili” to emphasize traditional taste and wholesome ingredients, is being promoted as a soft, everyday bread suitable for sandwiches, toast and quick meals, with the company highlighting quality and nutrition as core selling points.

Mondelēz International terms this appointment as a strategic leadership change as it will reinforce its long term commitment to the Kingdom and support growth across retail and foodservice channels.

The branch offers a practical shopping experience focused on convenience and ease, combining fresh daily products and freshly baked goods with ready-to-eat and ready-to-cook options to support everyday needs.