Baking & Snacks – AFRICAN & MIDDLE EAST

The new facility introduces Cheetos in two pack sizes, five flavors, and two shapes, totaling 20 stock-keeping units (SKUs), and is expected to strengthen links with local maize suppliers.

The company supplies enzyme preparations, enzyme complexes, flour improvers, colour solutions, and micronutrient premixes used in bread, pasta, biscuits, wafers, and other cereal-based products.

The acquisition strengthens Adam Food’s network in North Africa.

The new bakery built at Khazaen Economic City aims to boost domestic food production, strengthen strategic reserves and serve local and regional markets.

The team plans to introduce occasional promotions and sampling days to welcome new patrons and gather feedback on local preferences.