Bimbo Bakeries USA launches new Thomas’ bagels containing more protein
Thomas’ High Protein Bagels are currently sold in four-count bags, with a suggested retail price of US$5.99. National distribution is expected to begin in October.
USA – Bimbo Bakeries USA has expanded its Thomas’ product range with the launch of Thomas’ High Protein Bagels. Each bagel contains 20 grams of protein, making them an excellent source of this essential nutrient, according to BBU.
These new bagels are made with a plant-based protein blend that includes soy protein isolate, pea protein isolate, and fava bean proteins. They are available in two flavors: plain and everything.
“Today’s consumers are seeking convenient, protein-rich options that don’t compromise on taste. Our new High Protein Bagels provide a nutritious breakfast solution while maintaining the iconic flavors that Thomas’ is known for,” said Jinder Bhogal, senior brand manager for Thomas’.
“We aimed to create a protein-forward product that fits seamlessly into everyday life. Whether you top it with cream cheese, eggs, or avocado, it’s versatile, satisfying, and designed with wellness in mind,” added Nicole Alper, innovation manager.
According to a report from Mintel International on Breakfast Foods in the U.S., 64% of breakfast consumers believe that a healthier breakfast should be rich in protein.
These bagels offer a delicious, convenient, and nutritious high-protein breakfast option with great taste and texture.
Thomas’ is a well-known brand of English muffins and bagels in North America, owned by Bimbo Bakeries USA.
The brand dates back to 1880 when Samuel Bath Thomas invented the original English Muffin in New York City, using a secret process that involved griddle baking to create the famous Nooks & Crannies texture.
Over the years, the company has expanded its offerings to include bagels, muffin tops, and a line of breakfast breads, including swirl breads.
Headquartered in Mexico, Grupo Bimbo is the world’s largest baking company, operating in over 35 countries with 223 bakeries and more than 1,500 sales centers.
The company is a major player in the snack industry, supported by an extensive distribution network of over 58,000 routes and 152,000 associates.
In its first quarter results, Grupo Bimbo reported a net sales increase of 10.8%, totaling 103.73 billion pesos (approximately US$5.2B).
However, net income fell by 26.6% to 1.77 billion pesos (about US$90M). Adjusted EBITDA rose by 8% to 12.82 billion pesos (US$654M), while operating income declined by 1.8% to 6.75 billion pesos (US$344M).
In North America, the company cited a challenging consumer environment, where it operates through Bimbo Bakeries USA.
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