Key elements include the iconic Domino’s logo with hotter, richer reds and blues that evoke the melty, fresh-from-the-oven heat of pizza.
The refreshed packaging aims to enhance the product’s premium positioning while appealing to the growing market for gluten-free baked goods.
The strawberry waffles offer a visually striking red hue thanks to natural colorants, making them a bold new take on the classic Eggo waffle enjoyed by fans and consumers alike.
The product lineup includes Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.
Campbell’s made the appointment amid a challenging financial climate, with its stock recently trading near a 52-week low and earnings forecasts under revision.