The product lineup includes Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.

USA – Magnolia Table, the home and lifestyle brand founded by Chip and Joanna Gaines, has launched a new line of frozen baked goods, now available exclusively at Target stores nationwide as well as at the Magnolia Table restaurant take-away in Waco, Texas.
The launch brings Joanna Gaines’ beloved signature recipes from her kitchen to freezer aisles, enabling fans to enjoy the taste of home conveniently baked fresh at their own tables.
The new Magnolia Table frozen baked goods collection features six products that have been longtime favorites at Magnolia Table and staples in the Gaines family kitchen.
The product lineup includes Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.
Each item is crafted with familiar, wholesome ingredients such as eggs, butter, brown sugar, and vanilla, designed to deliver the comforting, homemade flavors associated with Joanna Gaines’ recipes.
Joanna Gaines expressed that the collection was born from a belief in the power of food to slow life down, bring people close, and create a homey feeling.
Magnolia Table has been a source of inspiration and comfort for nearly a decade, and this new frozen line is about making it easier for families and friends to gather around the table with simple, quality ingredients.
The products are frozen and ready to bake, offering a fresh, homemade taste without the hassle of starting from scratch.
The frozen items are easy to prepare and bake, typically taking under 25 minutes from freezer to table.
This makes them an ideal solution for those looking to share memorable moments with loved ones without the mess and time commitment of complete baking.
Pricing for each frozen baked good is roughly US$9.99, making it an accessible way to enjoy gourmet-quality baked treats at home.
Magnolia Table’s launch of frozen baked goods complements Joanna Gaines’ broader Magnolia brand, which spans décor, lifestyle, and now includes food products inspired by family traditions and the joy of home cooking.
The expansion into frozen foods follows the popularity of Magnolia Table as a restaurant and recipe source, offering fans a new way to bring the essence of Waco’s farmhouse table to their own kitchens.
The launch of Magnolia Table’s frozen baked goods reflects a growing consumer desire for convenience, combined with quality and authenticity.
Joanna Gaines’ personal touch and commitment to wholesome ingredients ensure these products will resonate with customers who cherish comfort food and meaningful dining moments at home.
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