The company has enrolled about 30% of its U.S. wheat flour volumes in regenerative farming programs as it works toward its 2030 sourcing target.
The specialized research hub is dedicated entirely to advanced flour analysis, application guidance, and the interpretation of crop variations.
The announcement signals a strategic evolution in how the company approaches product development and shopper engagement.
This leadership transition is a pivotal component of the company’s broader “North American Leadership Evolution,” which aims to streamline regional operations and accelerate growth across the continent.
The transaction is expected to be finalized by the end of the year, subject to customary regulatory approvals.