The transaction is expected to be finalized by the end of the year, subject to customary regulatory approvals.
The launch reinforces Puratos’ commitment to education, workforce development, and long-term industry sustainability in professional baking and pastry arts.
Puratos presents the move as a strategic evolution designed to bring the company closer to Albanian bakers, patissiers, and chocolatiers by deploying a local team that can deliver faster response times, deeper technical support, and more tailored product and innovation services.
The company said the product represents a milestone in chocolate innovation, combining Puratos’s long experience supplying bakery and chocolate ingredients with emerging food tech methods that grow cocoa cells outside the cocoa tree.
The research draws on consumer interviews and market analysis across multiple European markets to identify the emotional and practical barriers that prevent healthier indulgent products from achieving mainstream acceptance.