Puratos

The research draws on consumer interviews and market analysis across multiple European markets to identify the emotional and practical barriers that prevent healthier indulgent products from achieving mainstream acceptance.

The move is intended to accelerate product development for local bakers, patisseries and chocolatiers while reinforcing Puratos’ ability to respond to regional tastes and regulatory requirements.

The Puratos’ certification reflects strong performance across these areas, signaling the company’s commitment to a “people‑first” approach.

The deal strengthens Puratos’s manufacturing footprint and accelerates nut‑based innovation.

Puratos’ US push aligns with baking trends emphasizing sustainability and affordability across Europe, Asia, Africa, and the Americas.