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Nutrition, Health & Wellness
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Breakfast cereal giants tap into health & wellness trend to bolster sales
Given that consumers are prepared to pay more for products they believe to have more nutritional value, many cereal corporations are starting to capitalize on customer demand for healthier options.
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WK Kellogg focuses on health to bolster cereal sales
WK Kellogg unveiled its health platform SPOONS in February at the 2025 Consumer Analyst Group of New York (CAGNY) Conference.
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Nestlé revamps nutritional reporting amid criticism over healthier food efforts
This move comes after Investment non-profit ShareAction criticised Nestlé for how it measures and reports sales from nutritious products.
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Kenyan lecturer develops biscuits made from ‘omena’ fish to combat malnutrition
Esther’s product, Omebix, is a biscuit that harnesses the nutrients of omena while providing a mild, savory flavor that children can enjoy.
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IFT releases informative sugar-reduction literature
These resources will aid bakers and snack manufacturers intending to produce products with reduced sugar.