The new snacks will be available through WellBe’s established distribution channels, including direct sales via its website, partnerships with leading e-commerce platforms, general trade outlets, and modern retail stores.
The strawberry waffles offer a visually striking red hue thanks to natural colorants, making them a bold new take on the classic Eggo waffle enjoyed by fans and consumers alike.
The product lineup includes Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies.
The limited-edition flavours will be available across all major retail channels, including supermarkets and convenience stores.
Each 20g mini wafer pack contains 5g of yeast-fermented protein, contains under 100 calories, and is made with wholesome ingredients like atta (whole wheat) and jowar (sorghum).