Baker & Baker unveils festive Christmas doughnut
The launch is part of Baker & Baker’s broader portfolio of frozen and par-baked bakery items, including donuts, waffles, and grab-and-go snacks.
UK – European bakery giant Baker & Baker has launched a limited-edition Christmas Doughnut in the UK, aiming to sweeten the festive season and boost retail sales across its customer base.
The new product, introduced in October 2025, is part of the company’s seasonal strategy to tap into holiday consumer trends and deliver indulgent, eye-catching treats.
The Christmas Doughnut features a rich cocoa crème filling, topped with cocoa icing and adorned with multi-coloured, seasonal-themed sugar decorations.
Designed to appeal to both traditional and modern tastes, the doughnut is egg-free, suitable for vegetarians, and contains no artificial colours, flavours, or preservatives, aligning with growing consumer demand for cleaner, more inclusive ingredients.
Helen Sinclair, UK Marketing Manager at Baker & Baker, emphasized the importance of seasonal innovation: “Christmas is a prime time for customers to maximise sales. The festive doughnut, with its eye-catching toppings, taps into the consumer trend for products that deliver both visual appeal and indulgent flavour.”
The launch is part of Baker & Baker’s broader portfolio of frozen and par-baked bakery items, including donuts, waffles, and grab-and-go snacks.
The company, known for its American-style baked goods, continues to expand its seasonal offerings to help retailers and foodservice operators drive foot traffic and increase basket size during peak periods.
Available from October through the holiday season, the Christmas Doughnut is expected to perform strongly in convenience stores, cafés, and supermarket bakery sections.
Its festive design and premium cocoa profile make it ideal for impulse purchases and seasonal promotions.
Baker & Baker’s move reflects a broader industry trend of leveraging limited-time offerings to create excitement and urgency among consumers.
With the UK bakery market showing strong demand for novelty and seasonal products, the Christmas Doughnut is expected to become a holiday favourite.
As the festive season approaches, Baker & Baker’s latest creation adds a joyful twist to traditional holiday treats, offering retailers a fresh way to engage customers and boost sales.
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