Tanakoo launches‘Waferie’ wafer biscuit brand in Morocco  

MOROCCO – Tanakoo, a food company that produces high-quality, affordable snacks and chocolates, has officially launched its first consumer-facing brand, Waferie, marking a significant milestone in the company’s expansion into Morocco’s branded snack market.   

Waferie is positioned as a wafer biscuit crafted from simple, high-quality ingredients to appeal to health-conscious consumers and families seeking tasty, trusted snack options.  

The brand’s emphasis on straightforward, recognizable ingredients signals Tanakoo’s intent to build consumer confidence through transparency and quality, aligning with rising Moroccan demand for clean-label snacks.  

Founded in 2022, Tanakoo has built its reputation as a modern snack company focused on delivering “bites of joy for all.”   

Until now, the company operated primarily in the B2B space, supplying food products to other businesses.   

With Waferie, Tanakoo enters the competitive world of branded consumer goods, aiming to capture the hearts (and taste buds) of Moroccan snack lovers.  

The launch of Waferie comes at a time when Morocco’s snack industry is experiencing rapid growth, driven by changing consumer habits, urbanization, and a rising demand for convenient, indulgent treats.   

Tanakoo’s emphasis on simplicity and authenticity aligns with a growing preference for transparent ingredient lists and nostalgic flavors.   

According to the company, Waferie is designed to offer a “joyful snacking experience” that blends traditional biscuit textures with modern branding.  

Tanakoo’s headquarters in Casablanca positions it well to distribute across Morocco’s major urban centers.   

The company has not yet disclosed specific retail partners or pricing strategies, but industry observers expect Waferie to appear in supermarkets, convenience stores, and possibly online platforms in the coming weeks.  

This move also signals Tanakoo’s ambition to build a portfolio of consumer brands. On its website, the company hints at future product lines that will continue its mission to “democratize joy” through accessible, delicious snacks.   

As Waferie gains traction, it may open doors for Tanakoo to introduce further consumer-oriented products, potentially expanding into related categories or export markets in the Middle East and North Africa (MENA) region.   

As Moroccan consumers increasingly seek out locally made, high-quality snack options, Tanakoo’s entry into the branded space could reshape the competitive landscape.   

Waferie’s launch represents a strategic and timely move by Tanakoo to capture growing consumer demand in Morocco’s wafer and snack market through a simple, ingredient-focused product that leverages local manufacturing strengths.   

This development highlights the dynamic evolution of Morocco’s food sector as local brands rise to meet changing tastes and preferences.  

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