The plant is designed to crush up to 35 million bushels of soybeans annually, with plans to process sunflower, canola, and camelina by 2026.
The Howard Group will deploy a comprehensive communications strategy that includes targeted social media campaigns, online awareness initiatives, and interactive investor events, both virtual and in-person.
The investment aims to modernize and expand Mars’s manufacturing facilities to meet evolving consumer needs while enhancing sustainability and economic resilience.
This ambitious initiative aims to leverage Nigeria’s status as the world’s largest cassava producer to create value-added products for both the food service and retail industries.
The expanded partnership will include comprehensive trade agreements focusing on upstream operations.