This strategic partnership aims to accelerate the growth and expansion of Sweets from the Earth across North America, further establishing the brand’s footprint in the burgeoning plant-based and allergy-conscious food segment.
The park is being developed on the NIZO site, a strategic location that will bring together start-ups, scale-ups, corporates, and research institutions.
The partnership reflects a shared commitment to sustainability, clean-label innovation, and supporting the shift toward more natural and functional ingredients.
Mars expects to cut approximately 3 million tonnes of carbon emissions, equivalent to around 10% of its total footprint by 2030.
The measure aims to shield consumers from the impact of rising global wheat and barley prices on bread production costs.