The project is expected to help Senegal reduce dependence on imported refined oils, improve oil extraction rates through shorter post harvest intervals, and create a more competitive value chain for smallholder growers.
The strategic push supports the consumer goods company’s overarching ambition to transform McVitie’s into a £1 billion global brand by diversifying its portfolio beyond traditional biscuits in high-growth international markets.
The investment underlines Agrofert’s commitment to strengthening its German food-production operations while upgrading infrastructure at one of its key industrial locations.
The merger comes as demand for gluten-free and free-from foods continues to create opportunities for specialized food manufacturers.
A central component of the project is a soybean crushing unit with a processing capacity of 300 tonnes per day.