Baking & Snacks

The initiative aims to address a growing challenge facing independent and regional bakeries: attracting customers through digital channels and turning website visitors into paying customers.

The new facility, part of KPM Analytics’ Rheology Center, enables visitors to align their baking test results with objective analytical data from KPM technologies, bridging the gap between laboratory measurements and practical baking outcomes.

The initiative is designed to increase product accessibility, strengthen consumer engagement, and expand the company’s distribution footprint throughout the United States and Canada.

The launch includes specially designed England and Scotland cupcake packs, created in partnership with the English Football Association (FA) and the Scottish Football Association (SFA), and is aimed at capitalizing on growing excitement surrounding the international football tournament.

Kynd Dough is set to launch in retail this June, targeting the growing demand for high-performing, convenience-led bakery products.