Baking & Snacks
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McVitie’s adds new Jaffa Cakes Digestives flavour; Tesco unveils Potato Burger rolls in bakery expansion
Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.
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UK’s Ben’s Cookies expands footprint to India through partnership with DS Group
The move marks the entry of the iconic Oxford-born bakery brand into one of the world’s fastest-growing premium food and beverage markets, with plans to establish up to 10 outlets during the current fiscal year.
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Puratos redefines bakery standards with ‘beyond clean label’ strategy at IDDBA 2026
The announcement signals a strategic evolution in how the company approaches product development and shopper engagement.
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American Bakers Association launches ‘Baking Feeds America’ advocacy campaign
The campaign celebrates the longstanding and integral role of baked goods in American life with an engaging exploration of how these essential foods contribute to balanced diets, economic strength, and meaningful moments across the country.
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Bakery China 2026 spotlights global integration and AI manufacturing
The event brought together manufacturers, ingredient suppliers, equipment providers, retailers, foodservice operators, and industry experts from around the globe, creating a platform for innovation, collaboration, and international business development.