Sprinkles Chocolate unveils cupcake bites

USA – Sprinkles Chocolate, the consumer-packaged goods extension of the iconic Sprinkles bakery, has launched an exciting new product line, Cupcake Bites, as part of its expansion into the snacking category.

Rolling out this September, the product reimagines Sprinkles’ beloved cupcakes in a portable, snackable format designed for modern lifestyles.

Each bite features a soft cupcake-like center wrapped in a rich, frosting-flavored shell, bringing bakery-style flavor to lunchboxes, snack drawers, and on-the-go cravings.

The initial lineup offers four delicious flavors: Birthday Cake, which combines a vanilla cupcake with birthday cake frosting and rainbow sprinkles; Cookie Dough, featuring classic cookie dough flavor with a sweet frosting shell and cookie crumbles.

The Red Velvet boasts a rich red velvet cupcake center complemented by a cream cheese-flavored coating, and the Cookies & Cream combines chocolate cake with cookies & cream frosting and crunchy cookie bits.

Available on Amazon and at Sprouts stores, Cupcake Bites mark a strategic expansion into the growing snackable dessert category, where convenience and indulgence converge.

Ashley Rogers, CEO of Sprinkles CPG, described the launch as “a meaningful step into a new snacking category,” emphasizing how the format seamlessly fits into today’s consumer routines.

In parallel with the debut of Cupcake Bites, Sprinkles is also expanding its Cupcake Cups line with four limited-edition seasonal flavors, available exclusively at Whole Foods and later on Amazon.

This fall and winter lineup includes Pumpkin Spice, a white chocolate treat filled with pumpkin-flavored frosting and topped with graham cracker crumbles, and Apple Pie, a white chocolate treat filled with apple pie-flavored frosting and topped with graham cracker crumbles.

Hot Cocoa, a milk chocolate cup with marshmallow-flavored frosting topped with marshmallow crumbles; and Christmas Cookie, a festive white chocolate filled with sugar cookie frosting and topped with holiday sprinkles

The seasonal expansion builds on the success of Cupcake Cups, which launched last year and quickly gained traction for delivering Sprinkles’ signature flavors in a convenient, indulgent format.

By combining iconic flavors with innovative formats, Sprinkles Chocolate is positioning itself as a leader in premium snacking.

The dual launch of Cupcake Bites and seasonal Cupcake Cups reflects a broader trend in the food and beverage industry: elevated treats that blend tradition, portability, and festive flair.

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