PepsiCo unveils new corporate logo, signalling global transformation
The updated branding debuted digitally on PepsiCo‘s website and social channels and will begin appearing on packaging and in corporate environments starting January 2026.
USA – PepsiCo has unveiled its first new corporate logo in 25 years, marking a major transformation that reflects the company’s evolution into a modern, forward-thinking global food and beverage powerhouse in 2025 and beyond.
The refreshed identity was unveiled on October 29, 2025, and is designed to reflect PepsiCo’s energy, optimism, and ambition for the future.
The redesigned logo notably departs from the iconic multicoloured globe closely tied to the Pepsi soda brand, signalling a broader brand identity that embraces the company’s extensive portfolio of more than 500 brands across food, snacks, and drinks categories.
The new logo replaces the familiar multi-colored globe icon with a white “P” surrounded by symbolic elements: an orange leaf representing food and agriculture, a blue water droplet for hydration and beverages, and a light green leaf symbolizing sustainability.
These elements are unified by a dark green “smile”, which PepsiCo says embodies its customer-centric approach.
Beneath the graphic sits a lowercase “Pepsico” wordmark, paired with the new tagline: “Food. Drinks. Smiles.”
PepsiCo CEO Ramon Laguarta described the new identity as a bold reflection of who the company is in 2025, emphasizing its expansive global reach and commitment to sustainable growth.
Chief Consumer and Marketing Officer Jane Wakely highlighted that the new logo “isn’t just a new logo,” but a symbol of transformation capturing the energy, optimism, and ambition fueling PepsiCo’s future.
The updated branding debuted digitally on PepsiCo’s website and social channels and will begin appearing on packaging and in corporate environments starting January 2026.
This launch aligns with PepsiCo’s broader strategic vision to shift into new growth areas such as sustainability and health-focused products, distancing the corporate brand from its traditional soda-centric image.
It reinforces the company’s commitment to innovation, diversity, and long-term positive impact across its global portfolio and consumer base.
This visual overhaul aligns with PepsiCo’s broader pep+ strategy, which focuses on sustainability, innovation, and modernization.
The company hopes the new logo will serve as a symbol of transformation, reinforcing its commitment to people, planet, and performance.
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