PepsiCo launches Cheetos in Nigeria amid expansion of Lagos facility with US$20M investment
This local production is expected to reduce import dependency, accelerate supply response times, and foster job creation in Lagos and surrounding areas.
NIGERIA – Global food and beverage giant PepsiCo has officially launched its iconic Cheetos snack brand in Nigeria, marking a major milestone in its regional expansion strategy.
The launch coincided with the unveiling of an expanded snacks manufacturing facility in Lagos, developed in partnership with logistics powerhouse DP World, as part of a US$20 million investment aimed at localizing production and strengthening supply chains across West Africa.
Located in Oshodi, the new facility will produce three locally tailored Cheetos flavors, Cheese, Coconut, and Sour Cream, using over 90% Nigerian-sourced raw materials, including corn grits and flour from regional suppliers such as Northern Nigeria Flour Mills and Grand Cereals.
This move not only reduces reliance on imports but also supports Nigeria’s broader goals of industrialization and job creation under the African Continental Free Trade Area (AfCFTA) framework.
The introduction of Cheetos locally underscores PepsiCo’s strategy to bring globally recognized products closer to consumers in emerging markets by producing them domestically to meet local tastes and ensure supply chain efficiency.
Cheetos, a leading cheese-flavored snack brand internationally famous for its crunchy texture and bold taste, will be produced in Nigeria for both domestic consumption and export to neighboring West African countries.
This local production is expected to reduce import dependency, accelerate supply response times, and foster job creation in Lagos and surrounding areas.
Speaking at the launch, Nigeria’s Minister of Finance, Wale Edun, hailed the investment as a clear endorsement of the country’s economic reforms.
“This facility reflects our belief in Nigeria’s future and our commitment to sustainable investment,” said Ahmed El-Sheikh, PepsiCo’s MENAPAK President.
DP World’s Sub-Saharan Africa CEO, Mohammed Akoojee, emphasized Nigeria’s strategic role in regional trade, noting that the partnership would help build resilient supply chains and unlock export potential.
The Lagos plant is expected to generate hundreds of jobs across manufacturing, logistics, and sales, while also expanding market opportunities for local entrepreneurs.
The facility integrates PepsiCo’s global production standards with DP World’s logistics expertise, enabling efficient distribution of Cheetos across Nigeria and neighboring West African countries.
Lagos State officials praised the collaboration for its socio-economic impact, highlighting its potential to improve food security, reduce waste, and boost inclusion of Nigerian businesses in global supply chains.
PepsiCo also reaffirmed its commitment to community development, citing its clean water and hygiene programs that have reached over 54,000 Nigerians.
With this expansion, PepsiCo positions Nigeria not just as a consumption market but as a regional manufacturing hub, reinforcing investor confidence and paving the way for future innovations in the country’s fast-growing snacks segment.
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