Konan will oversee Bayer’s activities across markets where farmers seek improved access to seeds, crop-protection products, and technical support.
West Africa’s pasta market remains underpenetrated relative to global benchmarks, but its growth rate places it among the most closely watched categories in the region’s food sector.
The long-term outlook for palm oil in West Africa remains positive, supported by steady demand growth and continued investment across the sector.
New logistics links between Russia, Oman, and Africa could shorten delivery times and support grain trade across the continent, according to Russian economist Vitaly Melyantsev.
In this role, Fahmy will direct regional commercial growth, oversee all West Africa business operations, and lead Cadbury Nigeria PLC.