Paris Baguette expands its global store count to 700
The latest milestone reflects both organic growth and strategic partnerships that have enabled the brand to penetrate new markets while maintaining consistent quality and brand identity.
UK – Paris Baguette, the flagship bakery-café brand of South Korea’s SPC Group, has reached a significant milestone, surpassing 700 stores worldwide, marked by the opening of its latest location in London’s Westfield shopping center.
This achievement, announced in early December 2025, underscores the brand’s aggressive international growth strategy, blending French-inspired baking with Asian fusion flavors to captivate diverse markets.
The Westfield outlet represents Paris Baguette’s fourth UK store and second franchise branch, following the successful debut of its first franchise in Canary Wharf in November 2024.
Operated by the same franchisee, the new site on Shepherd’s Bush’s ground floor taps into a high-traffic retail hub amid luxury and lifestyle brands.
A fifth UK location is slated for Portobello Road in Notting Hill by year-end, signaling a franchise-heavy push in Europe, the historic cradle of bread culture.
Since entering the UK in 2022, Paris Baguette has accelerated franchising to build brand awareness through company-owned stores in Battersea Power Station and Kensington High Street.
Globally, the chain now spans 15 countries, including the US, Canada, France, China, Singapore, Vietnam, Indonesia, Malaysia, the Philippines, Cambodia, and Mongolia, with imminent entries into Thailand, Laos, and Brunei.
This milestone arrived just 13 months after hitting 600 overseas stores in October 2024.
SPC Group targets 12,000 stores worldwide by 2030, prioritizing North America (aiming for 1,000 from the current 193+), China (adding 100 in 2025 to reach 450+), and Europe.
In the US and Canada, plans include 10-15 new openings by year-end 2025, supported by a new Texas production facility breaking ground to produce 500 million products annually.
This vertically integrated approach ensures fresh pastries, breads, and cakes, such as almond croissants and red bean buns, for localized menus.
The company is particularly focused on strengthening its presence in North America, where it sees significant growth potential, and in Europe, where its French-inspired branding resonates strongly with consumers.
As Paris Baguette celebrates its 700th store, the milestone underscores the brand’s transformation from a domestic bakery chain into a global player.
With its blend of tradition, innovation, and international appeal, the company is poised to solidify further its position as one of the world’s leading bakery café brands.
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