Marico launches Saffola Cuppa Oats, eyes double-digit revenue growth in 2025
INDIA – Marico, one of India’s leading FMCG companies, has launched Saffola Cuppa Oats, a delicious, nutritious, and convenient snack tailored to meet the demands of today’s fast-paced consumers.
According to the company, the new offering will be available in two flavors – Magic Masala and Spicy Mexicana, along with a blend of oats, millets & crunchy multigrain bites.
The snack is high in fiber and acts as a source of protein. The product is marketed as NO Maida, No artificial flavors, No colors, No preservatives, and No palm oil, making it a tasty better-for-you snack.
The snack offers convenience to the contemporary consumer who would like to enjoy a delicious snack without interfering with their schedules by too much preparation and cooking. It is easy to prepare as it just requires the addition of boiling water for 4 minutes.
“At Marico, we are committed to continuous innovation that meets the evolving health needs of our consumers,” said Nilanjan Roy Choudhury, business head of the Foods Business at Marico, while introducing Saffola Cuppa Oats at the launch.
Saffola Cuppa Oats will be available in leading retail stores and quick-commerce platforms.
Expecting growth while tackling price hikes, strong volume gains
Meanwhile, Marico anticipates double-digit revenue growth in the fiscal year 2025, steered by strategic price adjustments and improved sales volumes, according to managing director and CEO Saugata Gupta.
Despite challenges faced in inflations on raw materials in the latter half of FY25, Gupta expects a sturdy cost management system to bolster operating margins, such that they stabilize at around 20%.
“International operations continue to perform impressively, recording double-digit constant currency growth. In spite of the fact that there have been some headwinds, we have been able to be resilient in some of the markets like Bangladesh,” Gupta noted.
Marico raised prices for its Saffola brand due to an increase in import duties on edible oils last year. It is also considering further adjustments for its Parachute coconut oil line, based on copra price fluctuations. Gupta said that as Q1 of the next fiscal draws closer, they expect copra prices to begin dwindling.
The recent government tax incentives and other budgetary amendments are expected to lead to an uptick in consumption, especially in urban markets. However, Gupta mentioned that the positive impact on consumption would be gradual and spread across various sectors.
In the December quarter, Marico reported a 5.2% increase in net profit, with consolidated revenue from operations rising by 15.35% to US$320M.
Gupta attributed this performance to consistent quarterly volume growth, noting that the core Parachute brand witnessed increased volumes.
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