Ferrero’s Keebler brand unveils Spookie Fudge Stripes cookies
Keebler has teamed up with zoos across the United States for a unique family-friendly experience.
USA – Ferrero’s Keebler brand is bringing a dash of Halloween magic to snack aisles with the launch of its new Limited Edition Spookie Fudge Stripes cookies.
These festive treats feature a chocolatey vanilla base adorned with vibrant orange fudge stripes and playful seasonal designs, offering a spooky twist on the brand’s classic Fudge Stripes cookie.
Available nationwide starting in August, the Spookie Fudge Stripes are designed to be the perfect addition to Halloween parties, themed lunchboxes, and trick-or-treat celebrations.
Retailing at approximately US$4.80 per pack, the cookies are already generating buzz for their eye-catching look and memorable flavor.
To celebrate the launch, Keebler has teamed up with zoos across the United States for a unique family-friendly experience called the “Find the Stripes Zoo Scavenger Hunt.”
This interactive adventure invites families to scan a QR code on the cookie packaging, then explore participating zoos to locate striped animals and log their discoveries.
Participants stand a chance to win exciting prizes, including an annual zoo membership and an exclusive behind-the-scenes animal encounter.
Families can also earn US$5 in Zoo Cash by submitting proof of purchase, which can be used toward zoo admission or purchases during their visit.
For those unable to attend in person, the scavenger hunt is also available online via the official website, allowing families to join the fun from home.
Participating zoos include the Phoenix Zoo, Kansas City Zoo & Aquarium, Nashville Zoo at Grassmere, and Jacksonville Zoo and Botanical Gardens.
The campaign runs through the end of October and is included with general admission or membership at each location.
According to Keebler Brand, the new product underscores the brand’s commitment to creating magical moments.
“We believe the best adventures happen when families explore together,” emphasised Kelly Flaherty, brand marketing, Keebler Fudge Stripes.
“This Halloween, we’re inviting families to discover our new Spookie Fudge Stripes cookies in stores and uncover the wild world of striped animals alongside other zoo Halloween traditions.”
With this launch, Keebler continues to blend seasonal excitement with imaginative snacking, making Halloween a little sweeter and a lot more striped.
In May this year, Ferrero’s Keebler snack brand introduced its new addition to the E.L. Fudge portfolio: the E.L. Fudge Choco Vanilla Cookies, that feature a delicious vanilla-flavored crème filling encased in chocolate fudge.
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