Viney succeeds Massimo D’Ambrosio, who has moved to a new role within Ferrero Group in the United States.
This project will support the development of industrial capacity dedicated to this strategic innovation for the Nutella brand by installing a production line unique in Europe.
The rollout also includes updated packaging across the Chips Deluxe line to highlight the improved recipes and new flavor profiles.
The opening of the dedicated production line is a strategic move to capitalize on the distinct flavor preferences of the North American market while shortening the supply chain for its latest regional innovation.
Under the new structure, Alessandro Nervegna, previously Chief Strategy and Innovation Officer, will be appointed CEO of Ferrero Core while Lapo Civiletti, the current CEO, will continue with the company as Vice President, Ferrero International S.A., and will assume the newly created role of President of Ferrero Ice Cream and WK Kellogg Co.