Confectionery giant strengthens its breakfast portfolio as demand grows for premium cereals and nutrient-rich ingredients.
Viney succeeds Massimo D’Ambrosio, who has moved to a new role within Ferrero Group in the United States.
This project will support the development of industrial capacity dedicated to this strategic innovation for the Nutella brand by installing a production line unique in Europe.
The rollout also includes updated packaging across the Chips Deluxe line to highlight the improved recipes and new flavor profiles.
The opening of the dedicated production line is a strategic move to capitalize on the distinct flavor preferences of the North American market while shortening the supply chain for its latest regional innovation.