Ferrero

Under the new structure, Alessandro Nervegna, previously Chief Strategy and Innovation Officer, will be appointed CEO of Ferrero Core while Lapo Civiletti, the current CEO, will continue with the company as Vice President, Ferrero International S.A., and will assume the newly created role of President of Ferrero Ice Cream and WK Kellogg Co.

The group posted a 4.6% increase versus the prior year, driven by innovation across its confectionery and breakfast categories and by geographic expansion following strategic deals.

The appointment positions Santoul to drive integration, commercial growth and transformation at the Battle Creek‑based cereal business.

The marketing blitz will feature high-profile advertising spots during the Super Bowl, immersive fan experiences, and global promotions tied to the World Cup.

The deal signals Ferrero’s continued push into the United States market.