Dawn Foods expands cleaner label, premium solutions for bakers at IBIE 2025
Dawn is showcasing innovations that blend indulgence, transparency, and convenience for bakers across North America.
USA – Global bakery ingredient leader Dawn Foods is showcasing a broader range of cleaner-label offerings at the International Baking Industry Exposition (IBIE) 2025, featuring its enhanced Dawn Balance® Cleaner Ingredients portfolio alongside new premium solutions crafted to meet shifting consumer preferences.
Dawn is showcasing innovations that blend indulgence, transparency, and convenience for bakers across North America.
The company’s presence at IBIE 2025 underscores its dedication to supporting bakers with innovative products that cater to evolving consumer preferences while upholding product quality and operational efficiency.
The centerpiece of Dawn’s cleaner label push is the launch of Colorful Buttercreme Style Icings, made with plant-based colors and natural flavors.
These ready-to-use icings deliver vibrant hues, smooth texture, and excellent workability, without synthetic colors, FD&C dyes, titanium dioxide, artificial flavors, sweeteners, or high fructose corn syrup.
They also feature sustainably sourced palm and cocoa ingredients, aligning with Dawn’s commitment to ethical sourcing.
“As regulations evolve and consumers increasingly request products without artificial ingredients, Dawn is committed to helping our customers succeed by expanding our cleaner label options and innovation,” said Sarah Hickey, vice president of marketing, North America, Dawn Foods.
The new icings are part of a broader rollout that will introduce 17 new colors by mid-2026, along with a portfolio of over 60 products that meet Dawn’s most stringent cleaner ingredient standards to date.
In addition to cleaner label offerings, Dawn is expanding its Royal Steensma® portfolio, bringing artisanal-quality ingredients to supermarkets, foodservice operators, and manufacturers.
These premium solutions combine indulgent flavor profiles with operational ease, enabling bakers to deliver standout products with minimal preparation.
Dawn is also tapping into seasonal trends with limited-time flavors like Lemon, Strawberry, and Pumpkin Spice, available in cake mixes and buttercremes.
These offerings are designed to drive incremental purchases and capitalize on consumers’ appetite for novelty and nostalgia.
Visitors to IBIE can sample Dawn’s Churro Donut Mix, a fusion of classic churro flavor and fluffy donut texture, reflecting the company’s focus on trend-driven innovation.
With its expanded cleaner label strategy and premium product lineup, Dawn Foods is empowering bakers to meet rising expectations for health, sustainability, and creativity, without sacrificing performance or flavor.
As the baking industry evolves, Dawn is proving that better ingredients make better business.
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